Answered By: Digital Library Services Team
Last Updated: Aug 23, 2022     Views: 5

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Description

Bloomsbury Fashion Business Cases is global in focus and presents real-world cases on challenges facing the business of fashion, tackling important issues such as sustainability, technology, ethics, and leadership. The resource is tailored to provide the tools to steer students toward success as they transition to a career in fashion. Topics include branding, fashion buying, merchandising, marketing, management, supply chains and consumer markets & behaviour.

Full text availability

Full-text access to over 200 fashion business cases. All the cases in the collection contain notes that provide guidance on using the case in fashion education and teaching staff can also access extended teaching notes. Contact library@mmu.ac.uk to request an account. Access to content in the Fairchild Books and Fashion Photography Archive databases are not available through the Library's subscription.

Platform

Bloomsbury Fashion Central

Access Bloomsbury Fashion Business Cases